{"id":8510,"date":"2024-03-25T20:33:45","date_gmt":"2024-03-25T17:33:45","guid":{"rendered":"https:\/\/www.firisbe.com\/tr\/?p=8510"},"modified":"2024-04-17T18:02:41","modified_gmt":"2024-04-17T15:02:41","slug":"avrupada-softpos-simdiye-kadar-basarili-oldu-mu","status":"publish","type":"post","link":"https:\/\/www.firisbe.com\/tr\/avrupada-softpos-simdiye-kadar-basarili-oldu-mu\/","title":{"rendered":"Avrupa’da SoftPOS \u015eimdiye Kadar Ba\u015far\u0131l\u0131 Oldu mu?"},"content":{"rendered":"

Dijital \u00f6demeler artt\u0131k\u00e7a, yeni m\u00fc\u015fteri deneyimleri de beraberinde art\u0131yor. \u00c7evrimi\u00e7i g\u00f6r\u00fclen temass\u0131z \u00f6deme deneyimi h\u0131zla fiziksel perakende d\u00fcnyas\u0131nda yayg\u0131nla\u015f\u0131yor. SoftPOS, kart\u0131n fiziksel olarak bulundu\u011fu perakende alan\u0131na \u00f6nc\u00fcl\u00fck eden bir teknoloji. Juniper Research’e g\u00f6re, k\u00fcresel SoftPOS i\u015flem de\u011ferleri \u00f6n\u00fcm\u00fczdeki be\u015f y\u0131l i\u00e7inde en az y\u00fczde 53’l\u00fck bir CAGR ile b\u00fcy\u00fcyecek ve SoftPOS’u da i\u00e7eren Mobil Sat\u0131\u015f Noktas\u0131 (POS) cihazlar\u0131 Avrupa pazar\u0131 2027’de 15 milyar dolar de\u011ferinde olacak.<\/p>\n

Peki SoftPOS nedir?<\/strong><\/h3>\n

SoftPOS teknolojisi, i\u015fletmelerin standart bir iOS veya Android cihaz arac\u0131l\u0131\u011f\u0131yla \u00f6demeleri kabul etmesine olanak tan\u0131r. Bir \u015firket art\u0131k ilk kez, \u00f6demeyle ilgili bir donan\u0131m sat\u0131n almadan (POS) y\u00fcz y\u00fcze kart ile \u00f6demeleri kabul edebilir duruma geldi. SoftPOS \u00f6demeleri, g\u00fcn\u00fcm\u00fczde yaln\u0131zca temasl\u0131 kart, Apple Pay veya Google Pay ile yap\u0131labiliyor. Y\u00fcksek temasl\u0131 penetrasyona sahip pazarlar veya mobil c\u00fczdanlar en fazla ba\u015far\u0131ya ula\u015facaklar.<\/p>\n

\u00d6nceki mobil \u00f6deme \u00e7\u00f6z\u00fcmlerinin (genellikle MPOS olarak adland\u0131r\u0131lan) aksine, SoftPOS “raf \u00fcst\u00fc” bir cihazda \u00f6demeleri al\u0131yor. K\u00fc\u00e7\u00fck bir i\u015fletmenin kolayca sat\u0131n alabilece\u011fi standart bir telefon veya tablet NFC yetene\u011fi ile kart \u00f6demelerini alabilir durumda. Ba\u015fka bir deyi\u015fle, i\u015fletmeler art\u0131k \u00f6deme i\u015flemlerini herhangi bir fiziksel POS cihaz\u0131na ihtiya\u00e7 duymadan ger\u00e7ekle\u015ftirebilecekler.<\/p>\n

SoftPOS’un i\u015fletme sahiplerine, t\u00fcketicilere ve hatta i\u015flemcilere sa\u011flayabilece\u011fi birka\u00e7 temel fayda var. Bunlar \u015f\u00f6yle s\u0131ralanabilir:<\/strong><\/h3>\n

Donan\u0131m ba\u011f\u0131ms\u0131z: NFC yetene\u011fine sahip herhangi bir cihaz \u00f6demeleri alabilir, bu da her boyuttaki i\u015fletme i\u00e7in esneklik sa\u011flar. K\u0131smi zamanl\u0131 bir i\u015fletme kurmay\u0131 d\u00fc\u015f\u00fcnen t\u00fcketiciler i\u00e7in cihaz esnekli\u011fi, \u00f6n yat\u0131r\u0131m yapmadan rahat i\u015f yapmalar\u0131na olanak tan\u0131r.<\/p>\n

Yeni da\u011f\u0131t\u0131m kanallar\u0131: \u0130\u015flemciler ve di\u011fer sat\u0131c\u0131lar, mobil uygulama ma\u011fazalar\u0131 arac\u0131l\u0131\u011f\u0131yla \u00fcr\u00fcnlerini da\u011f\u0131tabilirler. \u0130\u015flem hizmetlerine ba\u011flanmak i\u00e7in POS cihazlar\u0131 satma ihtiyac\u0131 yoktur. Uygulama ma\u011fazas\u0131 yaz\u0131l\u0131m\u0131 da\u011f\u0131t\u0131m\u0131, ihtiyaca g\u00f6re \u00f6l\u00e7eklenebilen daha fazla \u00f6deme kabul noktas\u0131 anlam\u0131na gelir.<\/p>\n

Canl\u0131ya ge\u00e7me h\u0131z\u0131: Yaz\u0131l\u0131ma dayal\u0131 \u00f6demelerle, ticari i\u015fletme kayd\u0131 olabildi\u011fince sorunsuz ve ka\u011f\u0131ts\u0131z olabilir. Bir i\u015fletme hesab\u0131n\u0131 kurmak g\u00fcnler veya gerektirmez, \u00e7\u00fcnk\u00fc kay\u0131t tamamen dijital ortamdad\u0131r. Elektronik KYC (M\u00fc\u015fteriyi Tan\u0131 Bilgisi) i\u015fletmelerin daha \u00f6nce hi\u00e7 olmad\u0131\u011f\u0131 kadar h\u0131zl\u0131 sat\u0131\u015f yapmas\u0131n\u0131 sa\u011flayabilir.<\/p>\n

Hen\u00fcz \u00e7ok yeni bir teknoloji olmas\u0131na ra\u011fmen, SoftPOS 2023’te \u00f6nemli \u00f6l\u00e7\u00fcde b\u00fcy\u00fcmeyi ba\u015fard\u0131. SoftPOS’un \u00f6n\u00fcm\u00fczdeki y\u0131llarda \u00f6deme almak i\u00e7in ana ak\u0131m haline gelmesi ve \u00e7ok daha yayg\u0131nla\u015fmas\u0131 bekleniyor. Fakat hepimiz biliyoruz ki her yeni teknolojide oldu\u011fu gibi SoftPOS kullan\u0131m\u0131nda da b\u00fcy\u00fcme sanc\u0131lar\u0131 g\u00f6r\u00fclecektir.<\/p>\n

Kaynak\u00e7a<\/p>\n

Has SoftPOS Been A Success In Europe So Far? (paymentsculture.com)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dijital \u00f6demeler artt\u0131k\u00e7a, yeni m\u00fc\u015fteri deneyimleri de beraberinde art\u0131yor. \u00c7evrimi\u00e7i<\/p>\n","protected":false},"author":2,"featured_media":8515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[475],"tags":[479,478,483,480,481,477,482],"class_list":["post-8510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yazilar","tag-card-personalization","tag-digital-wallet","tag-odeme-kabulu","tag-online-odeme","tag-sanal-pos","tag-softpos","tag-tap-on-phone"],"_links":{"self":[{"href":"https:\/\/www.firisbe.com\/tr\/wp-json\/wp\/v2\/posts\/8510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.firisbe.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.firisbe.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.firisbe.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.firisbe.com\/tr\/wp-json\/wp\/v2\/comments?post=8510"}],"version-history":[{"count":2,"href":"https:\/\/www.firisbe.com\/tr\/wp-json\/wp\/v2\/posts\/8510\/revisions"}],"predecessor-version":[{"id":8513,"href":"https:\/\/www.firisbe.com\/tr\/wp-json\/wp\/v2\/posts\/8510\/revisions\/8513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.firisbe.com\/tr\/wp-json\/wp\/v2\/media\/8515"}],"wp:attachment":[{"href":"https:\/\/www.firisbe.com\/tr\/wp-json\/wp\/v2\/media?parent=8510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.firisbe.com\/tr\/wp-json\/wp\/v2\/categories?post=8510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.firisbe.com\/tr\/wp-json\/wp\/v2\/tags?post=8510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}